An Italian family who owned a water
source in continuous use since the 4th
century b.c. briefed us to create a new
ultra-premium water brand from the same
source as another of their products. The
challenge therefore was to create a true
difference in product beyond just
packaging cues.

Research held that light affected the
taste of bottled water, so our solution
was to modify a portion of their bottling
facilities so as to produce this new brand
in complete darkness. The opaque bottle,
its form and the secure neck seal all
reinforce this experience so the customer
therefore enjoys water with a taste that
is completely unaltered by the effects
of light.