This elegant line of products and home

appliances was created to reinforce the notion

that taking a considered and strategic approach

to product design within any brand portfolio

should lead to products that are recognizable to

consumers through their design ethos and not

simply through the application of a logo onto

the products.

The "circle" element which lights up to indicate

usage on each product is prominent and distinctive

while also serving a function and purpose in the

products usage by the consumer.  Pieces from

the series were featured in the Dieter Rams

retrospective at the London Design Museum

(2010 - 2011) in recognition of Rams' influence

with today's great designers.