In addition to developing a Visual Identity
program for Moët & Chandon, we completed
a “Brand World” project to demonstrate
how the principles set forth in the Visual
Identity could come to life across all
consumer touch-points, from in-store
to in-bar.

One of the main components to the new
branding program was the leveraging of
the foil pattern around the neck of the
bottle. An asset of the brand for centuries,
but until our work, one which had never
been utilized. Note the use of the pattern
across many different media. The following
is a brief visual synopsis of the work.