This project for Whirlpool is demonstrative
of our ability to utilize design as a tool for
innovation. The brief was simple; show is
something interesting. The approach was
to create an innovations program based
around a thesis. The first being “today, we
are forced to live with our appliances.
Tomorrow our appliances will be forced
to live with us.”

The benefit to Whirlpool is that they received
a model kitchen which acts as a “concept
car”, to visibly prove they are an innovation
based company. Additionally, several product
aspects can be incorporated into their
existing product lines, such as, the “cooking
door” which eliminates the need to keep
opening the refrigerator door when cooking.