When a developer approached us to create a new hospitality experience to be located in the exuberant emirate of Dubai, clandestinely code named Hotel Dubai, we were intrigued.
Having spent time in Dubai, one realized that to make an impression you have to be either the biggest, most opulent, or the most extravagant architectural statement of the last 50 years.
The fact that a poised and elegant person attracts more attention in a room full of fashion statements. A simple, almost egalitarian stance was out approach. A hotel with three sizes of rooms, each a cubic addition, divert from a singular column. Maximizing the views of the city and ocean, and elegantly standing out in a cacophony of overstatement.
