iii is a membership service which enables subscribers to receive mailed refills of selected personal products on a regular basis.
It gives convenience a conscience, allowing consumers to save time, minimize waste and reduce their carbon footprint. The elevated aesthetic of iii imbues otherwise disposable items with a sense of permanence, as does iii’s method of purchasing. The subscription service creates a feeling of belonging while giving people the reassurance of knowing they’ll never run out of a favorite item.
